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Privacy Policy
Effective Date: January 2025

This privacy policy explains how we, Pretty Gorgeous Cake Company (Company No. 08024486), collect, use, and protect your personal information. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are
Pretty Gorgeous Cake Company
6 Hartham Lane, Hertford, SG14 1QN
Email: info@prettygorgeouscakecompany.co.uk
Phone: 07917733341 / 01992538801

2. What Information We Collect
We may collect and process the following personal data:

  • Full name

  • Email address

  • Phone number

  • Billing and delivery address

  • Order details and purchase history

  • Payment details (processed securely via Wix and Apple Pay – we do not store your card details)

  • IP address and browsing data (collected via cookies or analytics tools)

3. How We Collect Your Information
We collect personal data when you:

  • Place an order through our website

  • Purchase from us in person at events or pop-up shops

  • Sign up for our newsletter or marketing communications

  • Contact us via website forms, email, or phone

4. How We Use Your Information
We use your data to:

  • Process and deliver your orders

  • Contact you regarding your purchase

  • Send updates, offers, or newsletters (if you have opted in)

  • Improve our website and customer experience

  • Comply with legal, tax, and accounting obligations

5. Who We Share Your Information With
We may share your data with:

  • Payment providers (e.g. Wix Payments, Apple Pay)

  • Delivery companies (e.g. Royal Mail, courier services)

  • Email platforms (e.g. for newsletters)

  • Website providers (e.g. Wix)

All third parties are required to process your data securely and in accordance with UK GDPR.

6. Legal Basis for Processing
We process your data based on:

  • Performance of a contract (to fulfil your order)

  • Consent (for marketing, if you have opted in)

  • Legal obligation (e.g. tax and accounting records)

  • Legitimate interest (to improve our services)

7. Cookies and Tracking
We may use cookies to enhance your experience on our website and collect analytics. You can manage cookie preferences via your browser settings. For full details, see our [Cookie Policy].

8. How Long We Keep Your Data
We retain customer data for up to 6 years to comply with tax and accounting laws, or as long as necessary for the purpose it was collected.

9. Your Rights
You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict processing

  • Withdraw consent for marketing at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at info@prettygorgeouscakecompany.co.uk.

10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.

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